Yes. Yes. YES, the iPhone is finally out. Nearly the entire IT industry came to a grinding halt as Steve Jobs announced the iPhone officially. Alongside some of the moust highly receptive praise from the analysts, comes the near certain barrage of doubts. We all know that fame begets criticism, and I'd like to share with you a piece from one of my favorite industry rags and stomping grounds of crazy-man Jim Cramer, The Street

. As much as I'd like to send out a big NYC boo-yah to Kaas, I've found several shortcomings in his argument. The vast majority revolves around a very myopic view of the product lifecycle, and it's phases. Just like enterprise software roll-outs, you cannot expect everything to make the first iteration, not just due to bandwidth limitations, but it's not practical from a feedback perspective, as you need to hedge your bets and adjust your strategy based on the success of each phase. High selling price spells limited marketing potential. An 8GB iPod nano and a high-end handset with similar features to the iPhone would retail for under $300, so the planned pricing implies a 100% premium for device integration and "the coolness of all things Apple." First, I'm not sure where he's getting his numbers. I think "similar features" is a stretch, the size of the Grand Canyon. Industry experts (you know, consumers?) agree that the benefits of usability are priceless. I don't know of a single phone that is more usable than the iPhone. Granted, the iPhone is not cheap - for now.  Like any product who's price is governed by evolving hardware, you're going to see prices fall - quickly. It's no guess that the highly proprietary (read: low production volume, demand and hence high cost) LCD touch screen is taking the lion share of the handsets cost. Expect this price to halve by next year. This is an old concept, and I won't waste time repeating it. Just look at the evolution of iPod pricing over the years. 2. Why not target the corporate market? One word: Blackberry. The last thing Apple needs to do as an emerging entrant in a completely new market, is make it obvious to the current market leader, that its going for it's throat. I blogged on the business vs. consumer segmentation prospects for the iPhone earlier, and still feel that Apple is not yet poised, or flat out even interested, in the business user sector. Microsoft and the stodgy B2B crowd usually beat Apple to the punch, simply becuase I don't think Steve Jobs and the rest of the Apple bunch love to serve that market, they love consumers, and each market has a separate set of expectations. Now, that's not to say that Apple won't ever go there. However, I don't see Apple recreating BlackBerry type functionality. I would love to see them partner with Google Office. Just a wish, here. More post upcoming on this topic.

Interesting how just weeks ago, before the fed rate pause, analysts were hammering Apple's price target down to 60. Some even had worse sentiment not mentioning, becuase it simply shows how narrowminded analysts can be. In fact, I love playing against the analysts advice. I love gaming analysts. Opportunity is found in what the market is not paying attention to, or has got all wrong. I ask myself if any of the analysts assigned to Apple even own an iPod or really are inspired by the business model, the process, the creativity. One of my biggest rules to investing is to only invest in tangible companies: one's you have first experience with, be it on a consumer or professional level. I guess I can't blame the analysts, as they have to play risk-averse ball in order to appease the masses. No one wants to lose their retirement on tech (again) right? I don't have to play no contact, however, and if the anlaysts had picked up on the subtle clue in the quarterly report given by the Apple CFO that the iPhone was indeed a reality, you could have caught Apple at low 60's. Now, Apple does happen to be up 8% in two days

since the announcement of the iPhone, and the analysts are of course, upgrading after the stock has already gone up. Thank the analysts when the stock pulls back as most would after such a rally (hint: if I bought Apple at 50, its recent 52 week low, I would consider selling at 72, lest I be considered greedy. You can't beat 50% in 3 months on a blue-chip). I set my target price for Apple at 75. I'm going to play hardball and ride it out to 85 just to save commissions on the sale. I strongly believe in setting targets for stock plays, as opposed to Index funds. Set a goal, score and go home. Don't expect lightning to keep striking in the same place indefinitely. Same goes for any gamble. That's why I've never lost money gambling. I wish I could say the same for the stock market. :) And yes, I'm even more excited about the iPhone! My mobile contracts about to expire and my beloved SE t610 is on it's last legs after 3 years of dutiful service.

I guess you have to be careful what you wish for. My buddies at Engadget report

on a quote from the Q3 earnings call I listened to yesterday from CFO Peter Oppenheimer:

"As regards cell phones, we don't think that the phones that are available today make the best music players. We think the iPod is. But over time, that is likely to change. And we're not sitting around doing nothing."

Not a big surprise to the Apple following, but this is a considerably firm public statement regarding direction from management, which for Apple, is rare.

On a side note, Apple stock rallied in after hours trading, making for aboot a 13% gain in 2 days. Incidentally, I bought Apple stock at 60 and was a inch away from doubling down when it hit 50 a share. Had I been a more seasoned investor, I think I would have taken the plunge. At least its good to see that my fundamentals are inline. Next time!