Ok, more flag waiving

, I know. I'll stop eventually, but for now, I have to admit that we're all really proud about the accolades RedDot has been receiving. RedDot's first appearance on the KMWorld list was back in 2000 when the industry-rocking WYSIWYG editing environment was dropped on the scene.

Red dots to edit the web page? You mean I click the red ...  aaahh, ok, got it. Sold.

Now that RedDot has been acquired thrice in the last 9 months, our return to the list was not motivated purely by technological gains, but more as a result of the market validating our strategic positioning of ECM for the mid-market. This sector is slated to have a substantial compound annual growth rate of 19% in the next 5 years as organizations seek to reap in the benefits of tried and true, low cost solutions being that they are the peak, or "middle of the bell curve" in the product adoption lifecycle. This, of course, is the period in the lifecycle with the most volume under the curve, and hence, the most sales. This has gained traction with both Forresters and Gartner, as they dubbed RedDot "the leader in mid-market ECM."  Not to liken Google to the state of collective conscience around the globe, but see for yourself what the search keywords "mid market ECM

" yield. Throughout all of the bids for RedDot, we have shone as the jewel of the parent organization: not unlike a humble yet exuberant Gretzky

in his rookie year. Ever since the Hummingbird aquisition, RedDot has been a key differentiator in Hummingbird's sales cycle, and as mentioned in my previous post, was a strong motivator for Hummingbird's own aquisition by OpenText. Given the recent M&A spree in ECM (high-noted by IBM's bid for FileNet), I would not be surprised if an even larger player such as HP or EMC acquired OpenText to round out their battle chest.